Snacking has become part of US consumers’ daily regimen. According to the “Snacking in America” report from The NPD Group, 53 percent of Americans snack two to three times each day. Sales of more than $64 billion dollars highlight the expanse of snacking products in the market.
To be successful, snacks must fit into consumers’ busy and mobile lifestyles, while delivering good value, satisfying taste and healthful options. Grab-and-go snacks and pre-packaged individual portions are growing trends.
The snack category has also responded to more sophisticated palates, a result of increased exposure to global foods with today’s information age and popularity of food and cooking shows. Gourmet ingredients that are more authentic and provide bolder flavor combinations are now the norm.
Opportunities for snack food manufacturers are widespread and have created an exciting and brave new world.
Contact Nett Nutrition today to learn how we can support your company’s nutrition labeling efforts. 516.921.1514 or info@nettnutrition.com
