Millennials represent an attractive group for food manufacturers. Defined by demographers as those born after 1980 and before 2000, millennials represent $1.3 trillion or 21% in consumer spending according to a report by the US Chamber of Commerce Foundation. The Food Marketing Institute’s (FMI’s) 2014 U.S. Grocery Shopper Trends Report found millennials spread-the-word and discuss these purchases with others through social media and other avenues.

Millennials are also likely to:

  • Engage in recipe-based shopping rather than purchasing stock items for the pantry or freezer
  • Watch cooking and food shows
  • Tend to use trendy ingredients
  • Share the shopping among both sexes
  • Purchase groceries at multiple stores – traditional grocery chains, big box retailers, membership clubs, specialty stores, independent grocers – rather than shopping for all items at one location
  • Seek out items such as locally grown, organic, ethnic and specialty foods
  • Select better-for-you foods that are also convenience items
  • Want instant information, such as nutrition, ingredients, allergens and claims, on food items via food labels, websites and apps

Considering the preferences of millennials will go a long way towards reaching this potential customer base.



Contact Nett Nutrition today to learn how we can support your company’s nutrition labeling efforts. 516.921.1514 or