Millennials represent an attractive group for food manufacturers. Defined by demographers as those born after 1980 and before 2000, millennials represent $1.3 trillion or 21% in consumer spending according to a report by the US Chamber of Commerce Foundation. The Food Marketing Institute’s (FMI’s) 2014 U.S. Grocery Shopper Trends Report found millennials spread-the-word and discuss these purchases with others through social media and other avenues.
Millennials are also likely to:
- Engage in recipe-based shopping rather than purchasing stock items for the pantry or freezer
- Watch cooking and food shows
- Tend to use trendy ingredients
- Share the shopping among both sexes
- Purchase groceries at multiple stores – traditional grocery chains, big box retailers, membership clubs, specialty stores, independent grocers – rather than shopping for all items at one location
- Seek out items such as locally grown, organic, ethnic and specialty foods
- Select better-for-you foods that are also convenience items
- Want instant information, such as nutrition, ingredients, allergens and claims, on food items via food labels, websites and apps
Considering the preferences of millennials will go a long way towards reaching this potential customer base.
Contact Nett Nutrition today to learn how we can support your company’s nutrition labeling efforts. 516.921.1514 or info@nettnutrition.com
